An exhibition stand offers the opportunity to bring a whole new dimension to how you market yourself to your customers. A crucial element of your stand message is portrayed in the graphics you want to showcase, which is why it’s such a vital part of your stand design.

If you haven’t exhibited before, it can sometimes be a bit overwhelming understanding graphic substrates and what’s required when producing the artwork for them. Our Project Managers are always on hand to help answer any questions, and hopefully the information below can also help provide some guidance.

Types of graphics

There are various types of graphics that can be displayed on your stand, here is some key information about the 3 types we use on a day-to-day basis…

  • Cut Vinyl: This type of graphic is primarily used as logos for counters or for other small images that may be applied to the stand, typically sitting on a paint or laminate finish. Cut vinyls are very delicate and every letter of each logo is cut individually, meaning that it is a process that takes a lot of time and precision for our team to apply! This is the preferred type of print when you have a smaller graphic as it has a lot more precision and professional look to it (as no borders are on show).
  • Graphic Wrap: This is what you would use when you want an image to take up a large amount of space on your stand (as vinyls are more expensive on a SQM charge). For example, on some stands with large back walls, it may be that the graphic wrap is 7m wide and 4m tall! Graphic wraps almost have a material-like feel to them and have a slight stretch, this is pulled against the wall that they are being applied to and then stapled into place to reduce any sagging during the show.
  • Lightbox Graphic: These can make the artwork or message stand out from the crowd. A lightbox graphic substrate is a similar material to a graphic wrap, but it allows light to permeate through. A definite choice when you're looking to make a statement on your stand.

Creating artwork

When creating your artwork for the stand, it's important to remember a few things that may impact on its final presentation.

Picture Quality: The images need to be as high quality as possible. Ff the artwork is printed at 4m high and the resolution isn’t of a high enough quality, it will start to look pixelated and have a less professional finish to it. Your Project Manager will let you know if there are any issues with the resolution ahead of printing. We can of course help with any artwork creation if needed as well.

File Type: If sent in their final size, artwork files would be very large for graphic wraps! It’s always best if your artworkers can work to a scale. For example, if you work at a 50% scale of the final artwork size it will make the file easier to print from. Ideally all graphics should be sent as a high res PDF file type.

Positioning of the graphic: Your Project Manager will always go through the elements on the stand that may have an impact on the graphics. For example, if you have a full wall graphic you may need to consider the positioning of a door – we will provide the size for this as it may impact where you want to position wording etc. Another thing to consider is if there are any reception counters sat in front of the graphic or TV/products that may be fixed to the wall. A good tip is to sometimes to draw a silhouette of these items on the graphic to help visualise where they sit, again our Project Managers are more than happy to provide any sizes that you require.

Artwork Sizes

Before you start creating your graphics, your Project Manager will provide detail on the graphics sizes that are required for every element. The terms can be a little confusing to begin with, so we have outlined in further detail below. As previously mentioned, if you have any questions about graphics do get in touch with your Project Manager who can explain further.

Actual and Visual: For graphic wraps, we will provide you with two sizes. The visual size is the size of the graphic that will be visible once put up on the stand, so you want to ensure that all the elements you want visible to be within this. The actual size is the full file size we require from you, this should be a continuation of the ‘visual graphic’. All the colours and images need to flow to the full size, but do keep in mind that they won’t be visible as they will be wrapped around the wall when put up. It is important that the actual size of the graphic has this continuation of colour into the bordered area so that there isn’t a line of where the ‘visual graphic’ ends.

Pro: When we ask for a vinyl size, particularly for logos, we may ask you for the width size 'x Pro', eg. ‘1000mmxPRO’. Pro (proportionate) means that when you resize your logo to 1000mm wide, the height of that graphic should work in proportion to this, and is solely dictated by the width size given. We don’t specify this height as it can often mean that the scaling of the logo isn’t right, we may however suggest a maximum height and suggest shrinking the width if the height doesn’t fall within this.

This is just a general explanation of terms and methods used in the creation of artwork, if you have any further questions regarding this please get in touch with your Project Manager who will be more than happy to help.

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